Critics have panned the chaos that resulted from the watch line’s hyped-up launch, but the diamond industry can learn a thing or two from its marketing language.

Watches, like all luxury products, become truly valuable when they carry emotional meaning.

Four top brands account for 55% of sales, while mid-range ones are struggling at retail.

Auction houses, secondhand sellers, and jewelry insurers weigh in on which timepiece brands are the most popular, who’s buying them, and how much they’re paying.

Automation software helps speed up delivery and analyze data, but the exclusive brands still rely on old-fashioned craftsmanship.

For Gen Z consumers, buying a luxury timepiece is first and foremost about self-expression and personal aesthetic.

Female collectors are a growing segment of the timepiece market – and they’re not limiting themselves to the traditional “ladies’” models.

Though demand slipped after a pandemic-era sales spike, the organic revival of a true collector’s market has led to sustained recovery.

Execs talk about the most expensive and extraordinary timepieces they’ve ever offered up for bidding.

The story behind 2025’s record watch auction results, and a guide to keeping the momentum going in 2026.

To succeed in today’s digital-first retail environment, upstream players have a lot of catching up to do.

Five industry professionals share their thoughts on providing this service, and how it contributes to both client relationships and company revenue.

Instead of waiting for customers to walk in the door, store owners need to draw them in with structured engagement.

A new book by Beth Bernstein and Sonia Esther Soltani profiles the people and relationships behind 22 contemporary brands.

Dive into the proprietary diamond data shaping the industry’s business decisions.