61% say product-focused ads without models are most impactful.
Blue-diamond ring is top lot, smashing high estimate to bring in $12.7 million.
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Market Comment: May 15, 2025
Steady US retail demand lifts sentiment. Mother’s Day season okay. Indian suppliers with US offices benefiting.
Good trading in 5 ct. and larger diamonds at GemGenève.
Reports of De Beers special deals stoke tensions in rough market. De Beers to close Lightbox.
Lucara flags viability concerns.
Indian rough demand declines amid summer slowdown in production and high rough inventory. Tariffs have cut off large proportion of polished exports, forcing dealers to find alternative markets. Indian retail slower than before.
Geneva auctions: Sotheby’s sells cushion modified brilliant, 10.03 ct., fancy-vivid-blue, VS2 diamond for $21.5M ($2.1M/ct.);
Christie’s garners $72M at white-glove sale.