Lab also rolling out new comments clarifying impact of fluorescence.
Category: Synthetics
Guidelines aim to enhance transparency in labeling and describing synthetics.
Novita Diamonds and Linjer both put out promotions without synthetic qualifiers.
Jeweler to disclose all emissions on every synthetic diamond it sells.
Three scenarios could take shape as the world’s most promising diamond market faces a new challenge from synthetics.
Price declines and changing preferences have contributed to rise of synthetics, says insurer.
Minister of employment and economy is looking to reserve the term “diamond” for natural only.
In 2025, 61% of purchases in this jewelry category were synthetics.
FTC guidelines apply even to promotions and giveaways, say trade groups.
Indian jeweler previously insisted it was a natural-only business.
Retailer remains focused on natural.