The November issue of Rapaport Magazine, out now in print and online, zeroes in on the current state of natural-diamond marketing: what’s not working, and how the trade can learn from other industries to reinvigorate interest.
Contributor Isabella Yan takes a look at the authenticity crisis that’s happening in the jewelry industry, with AI-generated content flooding feeds and creating homogenized brand messaging. She also reveals the art of storytelling on social media and how best to attract today’s consumer. Eileen McClelland speaks to retailers about their philanthropic projects, which do good for both local causes and the stores’ own branding.
Many companies have upped their digital presence as online purchasing increases, but Amy Wakeham looks at jewelers that are using a physical retail presence for strategic marketing. She also explores the best ways to implement influencer marketing.
How do jewelry brands adapt their business models and offerings when entering foreign markets? Smitha Sadanandan dives into the ins and outs, including making room for local preferences and forming retail partnerships. Elsewhere in the magazine, Milena Martins-Alexandre investigates big-brand marketing strategies that can give independents a competitive edge, and Jennifer Heebner looks at the advantages of smaller trade shows for making a brand’s products shine.
This issue also includes firsthand perspectives from social media expert Aleah Arundale, agency Fruchtman Marketing and jewelry brand 77 Diamonds on what makes a successful advertising campaign.
Read the November 2026 edition of Rapaport Magazine here.
