Small Diamonds Lead Price Gains in September
1-carat RAPI rises for second straight month.
Category: Marketing
Campaign, aimed at generating sustainable demand, will run through 2030.
Organization will expand its initiative, primarily across digital and social platforms, aiming to reach younger customers.
Antwerp’s Karen Rentmeesters on the NDC, the sale of De Beers, and the market’s challenges.
The singer’s halftime performance was primarily a nod to Puerto Rican pride, while mined stones got a cameo. But maybe that was the point.
Industry consultant Megan Crabtree shares her marketing secrets.
Trade members and consumers were overwhelmingly unimpressed with the latest ads.
The trade seems split on recent campaigns that shine a negative light on lab-grown.
Organization is also joining forces with others in the industry to create a marketing fund for natural.
Company will create its own advertising and match contributions from countries.
As demand hits an all-time low, redefining what today’s consumers are looking for is a must for brands that want to attract new generations.
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