De Beers Doubles Down on Natural Diamonds September 21, 2023 The largest rough producer’s new marketing initiative could be just what the industry needs. Marketing
Notes from Las Vegas: In the Beginning, It Was Better Than Expected June 3, 2023 Steady traffic, sustainability talks, and diamonds doing good set the tone as the shows opened. Shows
The Evolution of De Beers’ Strategy November 14, 2022 Bruce Cleaver reflects on the changes that took effect in the six years he headed the diamond company. Mining
Actress Lily James Is New Face of Diamonds September 8, 2022 NDC urges industry to contribute cash amid funding challenges. Marketing
Diamonds: A Symbol of Marriage and Commitment September 1, 2022 Marriage is important. Commitment is important. Love is important. Engagement and wedding rings are important. These things are not just a fad. They are meant to last forever and establish the foundation of personal identity. Marketing
Carving Out the Future of Laser Engraving July 26, 2022 Etching markings into diamonds is a time-tested method for identifying… Marketing
Russia Crisis Puts Diamond Marketing in Jeopardy June 27, 2022 Natural Diamond Council needs to fill the $31M gap left by Alrosa’s withdrawal. Marketing
The Man with the Diamond Dream April 13, 2022 Stephen Lussier was chomping at the bit as he sat… Marketing
The Man with the Diamond Dream April 13, 2022 Stephen Lussier was chomping at the bit as he sat… Marketing
