Program aims to educate young consumers about mined stones’ positive qualities.
Category: Marketing
Council also wants help to develop a bourse in Jaipur.
Session at Antwerp’s Facets 2024 conference tackles how to unlock the value of natural stones.
Two prominent companies tied for first place while one received no votes at all.
New holiday campaign revives popular tagline to represent different types of love.
Duma Boko’s election appears to be a positive development for De Beers and the industry, but uncertainty remains.
Lack of investment will lead to further losses, asserts Antwerp trader Shashin Choksi.
Marketing group still trying to compensate for funding shortfall.
Multifaceted leadership: Meet the Natural Diamond Council’s vice president of retail strategy and partnerships.
Miner also announces new organizational structure and executive committee.
The largest rough producer’s new marketing initiative could be just what the industry needs.