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Category: Marketing
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Marketing
GJEPC Seeks India Govt. Funding for Diamond-Promotion Campaigns
Council also wants help to develop a bourse in Jaipur.
December 29, 2024
Marni Davimes Weinbaum
Industry
,
Marketing
Consumers or Investors? Diamond Panel Debates the Future
Session at Antwerp’s Facets 2024 conference tackles how to unlock the value of natural stones.
December 5, 2024
Joshua Freedman
Marketing
Promo Picks: Readers Weigh In on Holiday Campaigns
Two prominent companies tied for first place while one received no votes at all.
November 26, 2024
Leah Meirovich
Marketing
De Beers Introduces 2.0 Version of ‘A Diamond Is Forever’
New holiday campaign revives popular tagline to represent different types of love.
November 24, 2024
Marni Davimes Weinbaum
Manufacturing
,
Marketing
Diamond Market Dares to Believe in Botswana’s New President
Duma Boko’s election appears to be a positive development for De Beers and the industry, but uncertainty remains.
November 7, 2024
Joshua Freedman
Marketing
Podcast: The Need for Diamond Marketing
Lack of investment will lead to further losses, asserts Antwerp trader Shashin Choksi.
August 27, 2024
Joshua Freedman
Marketing
New NDC Campaign Spotlights Canada’s Diamond Industry
Marketing group still trying to compensate for funding shortfall.
June 3, 2024
Joshua Freedman
Marketing
,
Mining
,
Rough
De Beers’ David Prager and Ryan Perry to Leave
Miner also announces new organizational structure and executive committee.
December 4, 2023
Joshua Freedman
Industry
,
Jewelry
,
Marketing
,
Synthetics
De Beers Doubles Down on Natural Diamonds
The largest rough producer’s new marketing initiative could be just what the industry needs.
September 21, 2023
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Notes from Las Vegas: In the Beginning, It Was Better Than Expected
Steady traffic, sustainability talks, and diamonds doing good set the tone as the shows opened.
June 3, 2023
Avi Krawitz
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Featured
Small Diamonds Lead Price Gains in September
1-carat RAPI rises for second straight month.
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