Category: Marketing

Marketing

New NDC Campaign Spotlights Canada’s Diamond Industry

Marketing group still trying to compensate for funding shortfall.

June 3, 2024
Joshua Freedman

Marketing

How the NDC’s Gabrielle Grazi Made the Most of a Rare Opportunity

Multifaceted leadership: Meet the Natural Diamond Council’s vice president of retail strategy and partnerships.

April 2, 2024
Sonia Esther Soltani

Marketing, Mining, Rough

De Beers’ David Prager and Ryan Perry to Leave

Miner also announces new organizational structure and executive committee.

December 4, 2023
Joshua Freedman

Industry, Jewelry, Marketing, Synthetics

De Beers Doubles Down on Natural Diamonds

The largest rough producer’s new marketing initiative could be just what the industry needs.

September 21, 2023
Rapaport News

Industry, Marketing, Polished, Shows, Social Responsibility, Synthetics, Traceability

Notes from Las Vegas: In the Beginning, It Was Better Than Expected

Steady traffic, sustainability talks, and diamonds doing good set the tone as the shows opened.

June 3, 2023
Avi Krawitz

Marketing

Tiffany & Co.: Reinventing an Icon

As iconic jeweler Tiffany & Co. turns its marketing attentions to Gen Z, what can be learned from its efforts to attract young consumers to its natural diamond offer?

May 24, 2023
Kate Matthams

Marketing

Advice from the Pros: What You Need to Know About Jewelry Marketing

Rock-solid strategy: Experts Laryssa Wirstiuk, founder of digital-marketing agency Joy Joya, and Megan Crabtree, owner of Crabtree Consulting, discuss how jewelers should be targeting customers and where advertising is headed.