How to Market Jewelry During the Pandemic August 5, 2020 RAPAPORT… Is it appropriate for jewelers to market during the pandemic?Yes,… Marketing
Natural Diamond Council Hires Retail VP June 8, 2020 RAPAPORT… Gabrielle Grazi has joined the Natural Diamond Council (NDC) as… Marketing
Podcast: Marketing Our Way Out of Crisis June 7, 2020 RAPAPORT… Under challenging circumstances, the Natural Diamond Council (NDC) unveiled its… Marketing
DPA Relaunches as the Natural Diamond Council June 1, 2020 RAPAPORT… The Diamond Producers Association (DPA) has unveiled a new name… Marketing
Podcast: Time for Subtle, Discreet Brand Marketing June 1, 2020 RAPAPORT… As difficult as the Covid-19 lockdown period has been,… Marketing
DPA to Rebrand, Abandon ‘Real Is Rare’ May 19, 2020 RAPAPORT… The Diamond Producers Association (DPA) has revealed plans for a… Marketing
Sally Morrison Returns to Natural Role at De Beers May 18, 2020 RAPAPORT… De Beers has appointed Sally Morrison director of public relations… Marketing
Staying Relevant in the Coronavirus Era May 14, 2020 RAPAPORT… During lockdown, there comes a time when one simply… Marketing
Podcast: How the Pandemic Is Changing De Beers April 27, 2020 RAPAPORT… The diamond industry will need to tweak its messaging… Marketing
Israel Diamond Week Lifts Local Trade February 13, 2020 RAPAPORT… The International Diamond Week in Israel (IDWI) closed Wednesday… Marketing