What Avocados Can Teach the Diamond Trade February 10, 2020 RAPAPORT… When millennials tuck into their avocado toast, they probably… Marketing
Tips for Promoting Ethical Credentials December 30, 2019 RAPAPORT… When it comes to the jewelry industry’s future, consumer trust… Marketing
JA Campaign Successful with Consumers December 23, 2019 RAPAPORT… Jewelers of America (JA) will expand its new marketing campaign… Marketing
Podcast: Why Bridal’s Not Enough November 7, 2019 RAPAPORT… The Rapaport Diamond Podcast interviewed Stephen Lussier, De Beers’… Marketing
DPA Creates New Public-Affairs Role October 31, 2019 RAPAPORT… The Diamond Producers Association (DPA) has appointed Raluca Anghel… Marketing
DPA Launches ‘Diamond Journey’ Campaign October 10, 2019 RAPAPORT… The Diamond Producers Association (DPA) has unveiled a multimedia campaign… Marketing
Opinion: An Urgent Call to Invest in Marketing September 9, 2019 RAPAPORT… The diamond industry must significantly increase its marketing spend… Marketing
DPA Seeks to Eradicate Diamond Misconceptions August 19, 2019 RAPAPORT… The Diamond Producers Association (DPA) has released a campaign that… Marketing
Israel Bourse Unveils ‘Real Diamonds’ Campaign July 1, 2019 RAPAPORT… The Israel Diamond Exchange (IDE) has launched an international… Marketing
Time for the Trade to Reengage with Bridal March 13, 2019 RAPAPORT… There’s a caveat that Stephen Lussier emphasizes when marketing… Marketing