Podcast: Time for Subtle, Discreet Brand Marketing June 1, 2020 RAPAPORT… As difficult as the Covid-19 lockdown period has been,… Marketing
DPA to Rebrand, Abandon ‘Real Is Rare’ May 19, 2020 RAPAPORT… The Diamond Producers Association (DPA) has revealed plans for a… Marketing
Sally Morrison Returns to Natural Role at De Beers May 18, 2020 RAPAPORT… De Beers has appointed Sally Morrison director of public relations… Marketing
Staying Relevant in the Coronavirus Era May 14, 2020 RAPAPORT… During lockdown, there comes a time when one simply… Marketing
Podcast: How the Pandemic Is Changing De Beers April 27, 2020 RAPAPORT… The diamond industry will need to tweak its messaging… Marketing
Israel Diamond Week Lifts Local Trade February 13, 2020 RAPAPORT… The International Diamond Week in Israel (IDWI) closed Wednesday… Marketing
What Avocados Can Teach the Diamond Trade February 10, 2020 RAPAPORT… When millennials tuck into their avocado toast, they probably… Marketing
Tips for Promoting Ethical Credentials December 30, 2019 RAPAPORT… When it comes to the jewelry industry’s future, consumer trust… Marketing
JA Campaign Successful with Consumers December 23, 2019 RAPAPORT… Jewelers of America (JA) will expand its new marketing campaign… Marketing
Podcast: Why Bridal’s Not Enough November 7, 2019 RAPAPORT… The Rapaport Diamond Podcast interviewed Stephen Lussier, De Beers’… Marketing
