JA to Launch Consumer Marketing Initiative October 10, 2018 RAPAPORT… Jewelers of America (JA) has unveiled plans for an… Marketing
Indian Ad Campaigns Target Millennial Women September 26, 2018 RAPAPORT… India’s diamond industry is ramping up its marketing campaigns… Marketing
Millennials and Gen Z Dominate Diamond Demand September 13, 2018 RAPAPORT… The surge in the size of the millennial and… Marketing
DPA Raises Concerns over Synthetics Marketing August 6, 2018 RAPAPORT… The Diamond Producers Association (DPA) is worried lab-grown diamond… Marketing
DPA to Amplify Female Self-Purchasing Message June 5, 2018 RAPAPORT… The Diamond Producers Association (DPA) is planning a campaign… Marketing
Spence Diamonds Names First Marketing Chief May 15, 2018 RAPAPORT… Spence Diamonds has appointed Frank Hamlin as its first chief… Marketing
DPA Eyes Chinese Millennial Market March 5, 2018 RAPAPORT… The Diamond Producers Association (DPA) unveiled its China marketing program… Marketing
DPA Annual Budget Rises to $70M January 24, 2018 RAPAPORT… Funds available for the Diamond Producers Association (DPA) to… Marketing
India’s GJEPC Hires Marketing Chief January 9, 2018 RAPAPORT… The Gem & Jewellery Export Promotion Council (GJEPC) has… Marketing
On the Meaning of Diamonds December 28, 2017 RAPAPORT… Susan Farmer, luxury consultant to De Beers, talks about… Marketing
