DPA Creates New Public-Affairs Role October 31, 2019 RAPAPORT… The Diamond Producers Association (DPA) has appointed Raluca Anghel… Marketing
DPA Launches ‘Diamond Journey’ Campaign October 10, 2019 RAPAPORT… The Diamond Producers Association (DPA) has unveiled a multimedia campaign… Marketing
Opinion: An Urgent Call to Invest in Marketing September 9, 2019 RAPAPORT… The diamond industry must significantly increase its marketing spend… Marketing
DPA Seeks to Eradicate Diamond Misconceptions August 19, 2019 RAPAPORT… The Diamond Producers Association (DPA) has released a campaign that… Marketing
Israel Bourse Unveils ‘Real Diamonds’ Campaign July 1, 2019 RAPAPORT… The Israel Diamond Exchange (IDE) has launched an international… Marketing
Time for the Trade to Reengage with Bridal March 13, 2019 RAPAPORT… There’s a caveat that Stephen Lussier emphasizes when marketing… Marketing
DPA Appoints North America Chief January 6, 2019 RAPAPORT… The Diamond Producers Association (DPA) has appointed former Van… Marketing
‘Diamonds Are a Girl’s Best Friend’ Nets $50K October 23, 2018 RAPAPORT… A brand-management company that owns the Marilyn Monroe estate… Marketing
How Retailers Can Entice Chinese Tourists October 17, 2018 RAPAPORT… You don’t have to be in China to sell… Marketing
JA to Launch Consumer Marketing Initiative October 10, 2018 RAPAPORT… Jewelers of America (JA) has unveiled plans for an… Marketing