De Beers Brand Guru Stephen Lussier to Step Down January 20, 2022 RAPAPORT… Stephen Lussier, one of De Beers’ most recognizable and influential… Marketing
Podcast: With Special Guest David Kellie December 28, 2021 RAPAPORT… If there are two different camps in the diamond… Marketing
GIA Targets Consumers with New Ad Campaign December 8, 2021 RAPAPORT… The Gemological Institute of America (GIA) has launched its first… Marketing
De Beers Says ‘I Do’ to New Marketing Campaign November 2, 2021 RAPAPORT… De Beers has launched a marketing campaign focusing on diverse… Marketing
De Beers to Launch New Origin Program August 26, 2021 RAPAPORT… De Beers is introducing a new program called “Code of… Marketing
Diamond Sector Says ‘Thank You’ to Consumers August 19, 2021 RAPAPORT… A new consumer campaign by the Natural Diamond Council (NDC)… Marketing
India Aims to Revitalize Domestic Gold Demand July 12, 2021 RAPAPORT… The Indian jewelry trade has partnered with the World Gold… Marketing
Diamond Foundry Gets Warning over Ads April 1, 2021 RAPAPORT… An advertising watchdog has urged Diamond Foundry to amend its… Marketing
Swiss Watch Group Joins Jewelry Association March 31, 2021 RAPAPORT… The Federation of the Swiss Watch Industry has become a… Marketing
Jonathan Kendall Assumes Jewelry Trade Role March 24, 2021 RAPAPORT… Former De Beers executive Jonathan Kendall will serve as… Marketing
