Program aims to educate young consumers about mined stones’ positive qualities.
Category: Marketing
Steady traffic, sustainability talks, and diamonds doing good set the tone as the shows opened.
As iconic jeweler Tiffany & Co. turns its marketing attentions to Gen Z, what can be learned from its efforts to attract young consumers to its natural diamond offer?
Rock-solid strategy: Experts Laryssa Wirstiuk, founder of digital-marketing agency Joy Joya, and Megan Crabtree, owner of Crabtree Consulting, discuss how jewelers should be targeting customers and where advertising is headed.
With Rapaport’s Avi Krawitz and Sam Karmiel of Icerock Diamonds.
Bruce Cleaver reflects on the changes that took effect in the six years he headed the diamond company.
NDC urges industry to contribute cash amid funding challenges.
Marriage is important. Commitment is important. Love is important. Engagement and wedding rings are important. These things are not just a fad. They are meant to last forever and establish the foundation of personal identity.
Natural Diamond Council needs to fill the $31M gap left by Alrosa’s withdrawal.