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Shifting diamond preferences, changes in spending patterns, and fresh design takes are all part of the evolving bridal market.
The natural-diamond industry won’t attract couples by telling them synthetics devalue their relationship.
Couples are researching online, but they still want to make the ring purchase personal – and that creates opportunities.
Whether it’s hand-sculpted organic gold or reimagined divorce jewels, these designers are setting trends that resonate with bridal shoppers.
Today’s couples are seeking more authentic looks, making vintage styles a popular choice.
No longer just a sideshow to the main event, these rings are sporting diamonds and custom touches that have clients increasingly opening their wallets.
From unconventional layouts to chill vibes, these creative approaches are paying off in engagement-ring sales.
Suppliers foresee prices firming up and adding profitability to the engagement-ring segment.
The senior vice president and senior director for luxury at Freeman’s tells jewelers what to keep on their radar, from antique-cut diamonds to overlooked stones.
The colors and contrasts in this flashing gem remain a veritable playground for jewelry designers.

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