Milena Martins-Alexandre

Milena Lazazzera is a journalist and consultant who combines her passion for jewelry with an expertise in strategy and brand repositioning.

Fitting AI into the Watchmaker’s Workshop 

Automation software helps speed up delivery and analyze data, but the exclusive brands still rely on old-fashioned craftsmanship.

Top-Tier Maisons Are Mining Their Signature Hits

Capsule collections from high jewelers are tapping into the companies’ heritage designs.

State of the Union: A Look at the Bridal Market

As some scale back their wedding budgets and others take cues from celebrity looks, here’s what retailers and a consumer survey have found.

Recycle or Reform? Getting to the Source of Responsible Jewelry

Reusing old materials is increasingly popular, but some critics say efforts should concentrate on ethical mining and traceability first.

Is It Too Late for the Diamond Industry to Connect with Gen Z?

They have high expectations, little money, and quite a few contradictions. Tempted by lab-grown diamonds’ affordability and sustainability claims, can this generation fall in love with natural diamonds?

Brands Still Have a Long Way to Go in Their Sustainability Quest

Purpose and profit: The costs of not embracing ethical practices are rising.

Rebel with a Cause: Ara Vartanian’s Edgy-Yet-Thoughtful Creations

The designer’s namesake brand seeks to make comfortable jewels that fully harness gemstones’ energy.

Provenance Proof Aims to Keep the Gem Sector Transparent

Tracking progress: The Swiss-owned traceability program uses blockchain and other tools to log each stone’s journey.

A Year in Diamonds

From the war in Ukraine to traceability efforts and the NFT revolution, here’s a rundown of events that shaped the industry in the last 12 months.

Turning a Bust into a Boost

As a potential recession looms, jewelers can draw on the lessons of past downturns to weather the darkening economic climate.
Picture of Milena Martins-Alexandre

Milena Martins-Alexandre

Milena Lazazzera is a journalist and consultant who combines her passion for jewelry with an expertise in strategy and brand repositioning.