Five Celebrities Changing the Way Gen Z Accessorizes

Whether it’s heirloom pieces or contemporary cool, here are some of the influential celebrities spearheading the fine jewelry evolution.

Is It Too Late for the Diamond Industry to Connect with Gen Z?

They have high expectations, little money, and quite a few contradictions. Tempted by lab-grown diamonds’ affordability and sustainability claims, can this generation fall in love with natural diamonds?

Tiffany & Co.: Reinventing an Icon

As iconic jeweler Tiffany & Co. turns its marketing attentions to Gen Z, what can be learned from its efforts to attract young consumers to its natural diamond offer?

On the Shop Floor: How to Debate Lab-Grown vs. Natural Diamonds

With misinformation rife, it’s no wonder customers are confused when it comes to choosing between a natural or lab-grown diamond. Here’s how to answer their ethical and environmental questions to explain the real value of a natural diamond.

Watchmakers Are Turning Up the Sparkle

Manufacturers are putting a twist on classic setting techniques.

Jewelers Thinking Outside the Box to Showcase Their Wares

Display models: Brands are employing everything from augmented reality to non-fungible tokens.

Doing PR with QR

These scannable codes are gracing high-end accessories that serve as blingy business cards.

The 3D Printing Revolution

Designer Christian Tse is working to perfect this promising production method for precious metals.

Trash to Treasure: The Brands Turning Used Materials into Sustainable Jewelry

To reduce waste, companies are recycling gold and silver from discarded electronics and film.

Meet Elliot Carlyle, the Man Helping Open Doors for Jewelers of Color

Elliot Carlyle is on a mission to give underrepresented creators the resources they need to succeed.

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