From putting maximalism in the spotlight to encouraging men to don pearls, jewelry influencers are spearheading a fine-jewelry evolution via red-carpet glow ups, brand collaborations and viral TikTok moments.
Hailey Baldwin Bieber
49.5 million followers on Instagram
Rising model and youth influencer Hailey Bieber is part of a generation that likes its fashion ungendered, sartorially minimalist and effortless. Her look is often hyper-contemporary, with dainty, layered yellow gold, diamond tennis necklaces, diamond-embellished name plates, timeless gold hoops, ear cuffs, and body chains accenting her street-style faded jeans or low-key glam outfits.
87.8 million followers on Instagram
Music’s hottest “it girl,” Dua Lipa epitomizes Y2K style, alternating between small, dainty, look-enhancing jewels and show-stopping maximalist pieces. On the red carpet, she’s often seen decked out in a mismatched selection of diamond rings on almost every finger. Her endless assortment of swoon-worthy sparkle includes opalescent moonstone rings, colorful enamel flower-shaped hoops, bold gold choker chains, beaded bracelets, and diamond signet rings, all paired with a distinctly youthful, playful essence — intricate nail art, low-rise styles, fluorescent corset tops, track pants, and attention-grabbing ensembles.
48.8 million followers on Instagram
The British singer and actor, known for his androgynous sense of style, embraces gender-fluid tailoring and playfully subverts “ladylike” jewelry, including pearls, ornate ear pieces, and brooches. He often mixes metals, textures and styles to create distinct looks. Styles’s bold and confident approach to wearing jewelry has inspired many Gen Z individuals to express themselves freely through their jewelry choices.
58.6 million followers on Instagram
Supermodel Bella Hadid is well known for her eclectic taste, combining vintage designer pieces with kitschy Y2K-inspired charms. Her jewelry collection boasts the most exquisite details, including a ruby-set Bulgari gold chain necklace and double-string pearl cuff, as well as chokers, beaded necklaces and charms. Hadid put chunky, playful resin rings on the radar, and has paired a psychedelic top and matching straight-leg trousers with a double-string pearl cuff, torc bracelet and Panthère de Cartier diamond and gold bracelet watch.
Lil Nas X
29.3 million followers on TikTok
Lil Nas X, the Grammy Award-winning rapper and singer known for his bold and daring fashion choices, has a distinctive jewelry style that often reflects his flamboyant and extravagant persona.
He has been spotted wearing statement jewelry pieces such as oversized chains, mismatched diamond earrings, grills, and rings, as well as a diamond manicure, challenging the traditional norms of male jewelry and beauty. He wears jewelry as a form of self-expression and often incorporates LGBTQ+ symbolism into his choices, empowering Gen Z to use jewelry for personal expression and representation as well.