Program aims to educate young consumers about mined stones’ positive qualities.
Jeweler expects number of US engagements to be down by low- to mid-single digits in first quarter.
Bridal demand slowed during third fiscal quarter, in line with predictions.
Engagements declined during first half of the year.
Company’s acquisition of Blue Nile helped propel it up 10 spots to number 56.
Engagements dried up in first fiscal quarter, retailer reports.
D-color, internally flawless stone carries estimate of up to $15 million at New York Magnificent Jewels.
Initiative will initially be available in 28 stores before expanding over the summer and fall, Signet noted.
Jamie Singleton becomes group president and chief consumer officer.
Company jumps to 66th place from 78 last year.