Program aims to educate young consumers about mined stones’ positive qualities.
Martin Rapaport braces for fundamental changes in the industry.
Weak economy, falling prices and competition from lab-grown impacted confidence.
A changed approach to diamond inventory is causing a slowdown in polished trading.
Limited-edition collection features mixture of synthetic and natural stones.
Miner brings back “A Diamond Is Forever” tagline.
Weak retail sales have led to inventory imbalance.
1ct. RAPI down 4.7% in August.
Crystal maker’s targets include Europe, Far East and UAE.
Featuring sanctions, synthetics and more.
Advertisements feature actress Pamela Anderson, model Achok Majak, Vogue creative director Grace Coddington and other celebrities.