Swarovski will expand its synthetic-diamond line to all of its flagship stores and a range of new markets following its success in the US and Canada.
The global rollout of Swarovski Created Diamonds will include China, Italy, Korea, Japan, the UK, Australia, France, Germany, Austria and the United Arab Emirates (UAE), the Austria-based crystal maker said last week. The move into new areas will facilitate the company’s introduction of its Galaxy line of lab-grown jewelry, the first collection designed by global creative director Giovanna Engelbert.
“Lab-grown diamonds will play a significant role in the future of the diamonds category, and they represent a strategic growth category for Swarovski,” noted CEO Alexis Nasard.
The jeweler will work with the International Gemological Institute (IGI), which will certify all synthetic diamonds in the Galaxy collection.
“Our partnership with IGI will guarantee the quality of each stone in our forthcoming Swarovski Created Diamonds collections, enhancing consumer trust and confidence during our global rollout,” Nasard added.
Galaxy will debut September 18 at Swarovski’s Fifth Avenue flagship store in New York.
Main image: A ring from Swarovski’s lab-grown diamond collection. (Swarovski)
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