The largest rough producer’s new marketing initiative could be just what the industry needs.

Miner tested out different cost options during trial of Lightbox engagement rings.

Limited-edition collection features mixture of synthetic and natural stones.

Miner brings back “A Diamond Is Forever” tagline.

Crystal maker’s targets include Europe, Far East and UAE.

Advertisements feature actress Pamela Anderson, model Achok Majak, Vogue creative director Grace Coddington and other celebrities.

National Advertising Division calls on retailer to make stones’ origins clearer.

Update follows 5% revenue growth on organic basis in second quarter.

Synthetics maker will purchase 100% of Flawless Allure Grown Diamonds.

Dutch Diamond Technologies carved 4.04-carat piece from single synthetic stone.