Program aims to educate young consumers about mined stones’ positive qualities.
Last year saw highly promotional environment in natural and synthetics, according to CEO Gina Drosos.
Jeweler expects number of US engagements to be down by low- to mid-single digits in first quarter.
Bridal demand slowed during third fiscal quarter, in line with predictions.
Collection includes diamond pieces priced at up to $175,000.
Engagements declined during first half of the year.
Company’s acquisition of Blue Nile helped propel it up 10 spots to number 56.
Engagements dried up in first fiscal quarter, retailer reports.
Jeweler sets goal of up to $10 billion in annual revenue within five years.
Jamie Singleton becomes group president and chief consumer officer.