Shimon Gerstensang

After a year of disruptions from US tariffs, lab-grown influence, and fragmentation in the polished market, companies in the trade have had to rethink their strategies.
Systemic flaws and the growing competition from synthetics are combining to bring down polished prices. What can the trade do to ensure its long-term survival?
As the diamond industry grapples with change, advertising strategies will have to adjust in tandem to remain effective.
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Shimon Gerstensang