Skip to content
Home
News
Magazine
Analysis
Videos
Podcasts
Company
Rapaport Home
Rapaport Trade
Rapaport Price List
Rapaport Auctions
Contact Us
Home
News
Magazine
Analysis
Videos
Podcasts
Company
Rapaport Home
Rapaport Trade
Rapaport Price List
Rapaport Auctions
Contact Us
Log in
Trade (RapNet)
Price List
Log in
Trade (RapNet)
Price List
Sally Morrison
Marketing
De Beers Shows That Good Branding Is Forever
The company’s successful Desert diamonds campaign continues to leverage the iconic slogan that has driven its category marketing for decades.
March 12, 2026
Sally Morrison
Industry
Women’s Work
December 5, 2017
Sally Morrison
Retail
Opinion: Multifaceted Millennials
November 16, 2017
Sally Morrison
Retail
Multifaceted Millennials
October 30, 2017
Sally Morrison
Sally Morrison
Any Category
Appointments
Auction
Bridal
Colored Gemstones
Data
Education
Estate Jewelry
Financial
Grading
Industry
Jewelry
Legal
Manufacturing
Marketing
Mining
Polished
Rapaport Press Release
Research
Retail
Rough
Sanctions
Shows
Social Responsibility
Sponsored Content
Sustainability
Synthetics
Technology
Traceability
Watches
