Program aims to educate young consumers about mined stones’ positive qualities.
Sales for full year up 7% to $2.26 billion.
Jewelry, watches, clocks and valuable gifts down 3.2% year on year.
Shops are in a Canadian province where company already operates, it says.
Company reports deficit of $25.2 million for full year.
7.3 million carats of Brazilian gems are going on the block as part of a court-ordered liquidation.
Indian jeweler plans to open more than 15 locations in North America over next 12 to 18 months.
Companies sell 15 lots totaling 865.19 carats.
Company saw $62.8 million in gold-hedging losses during latest fiscal year.
Trade members and consumers were overwhelmingly unimpressed with the latest ads.
Russia has allocated $1.97 billion through 2027 for state repository to purchase precious metals and gems.