Program aims to educate young consumers about mined stones’ positive qualities.
E-commerce from mainland has picked up, as have orders from retailers as they sell more inventory.
Group revenue grew 13% in fiscal first quarter as China and Hong Kong saw strong results.
Burgundy Diamond Mines will temporarily cease operations at Point Lake open pit until market recovers.
Production up 76% year on year in second quarter following temporary shutdown a year ago.
Institute will not stop grading synthetics or label them differently, unlike HRD or GIA, it said.
Production also drops amid processing of lower-grade ore.
Site’s indicated resources amount to 18.2 million carats.
US president sent letters to 14 countries, noting a start date of August 1 for duties.
Deposit is third of six kimberlites in the area, thought to contain more than 40 million tonnes of ore bearing rough stones.
CEO will depart at the end of the year.