RAPAPORT… Tiffany & Co. has launched a marketing campaign for its new bridal line, Tiffany True.
The jeweler unveiled the new ring design in September, and is now pushing the product with a video commercial. It features three couples wearing the engagement rings during private moments, set to Lady Gaga’s song “Is That Alright?” from her Oscar-winning movie A Star is Born.
Tiffany True features a new diamond setting and cut, and its simple gold band contains a discreet T shape, the company said in September. It’s the retailer’s first new bridal line in almost a decade.
The campaign, which launched globally on Monday, had almost 6,000 views on YouTube at press time.
The launch comes amid a growing emphasis on bridal across the diamond industry, with Forevermark also unveiling a new campaign for the category last week. The project by the De Beers jewelry brand is the miner’s first bridal campaign for almost 20 years.
Image: Tiffany True engagement ring. (Tiffany & Co.)
WhatsApp
Email
Facebook
Twitter
LinkedIn