Rapaport Magazine Makes Time for Luxury Watches

The July issue of Rapaport Magazine, out now in print and online, takes a deep dive into the hype surrounding horology, and how luxury timepieces are faring in both the mainstream and secondhand markets.

Contributor Carol Besler reports on the state of the watch industry and the major trends showing up across the US, while Richa Goyal Sikri delves into how timepieces are doing on the resale market. Gen Z has been bitten by the luxury-watch bug, and Joshua Hendren explores what these young buyers want most. Sonia Esther Soltani, meanwhile, checks in with retailers to see which brands and styles are drawing the eyes of female collectors.

Are watch workshops using artificial intelligence to craft this traditionally handmade item? Milena Martins-Alexandre investigates, sharing how brands are balancing an individual touch with AI solutions that speed up delivery. On the auction front, execs from six houses reveal the most expensive or extraordinary timepieces they’ve ever sold.

Elsewhere in the magazine, luxury consultant Ram Glick shows what cruise retail is doing right, and how other sectors can learn from that experience to draw in customers.

This issue also provides a slew of data on watch buyers and their preferences: the top brands among men versus women, and what appeals to older generations compared with Millennials and Gen Z.

Read the July 2026 edition of Rapaport Magazine here.