Pandora to Focus on E-Commerce

RAPAPORT… Pandora has hired Karl Walsh as its senior vice president of
global e-commerce in an effort to improve online sales and customer experience.

Walsh (pictured), who has previously worked at
Accenture and McKinsey, will be responsible for leading the newly formed
e-commerce department, part of a strategy to boost the brand’s omni-channel
presence. He will report to CEO Anders Colding-Friis.

“The new [division] should make it possible to strengthen
cooperation with Pandora’s 100 markets, and ensure rapid progress in the
e-commerce field,” the company said Wednesday.

Pandora’s sales did not meet the company’s targets in 2017, while profit dropped 4%. Additionally,
traffic at brick-and-mortar stores in the US and Asia Pacific —
Pandora’s largest markets — has slowed.