Lightbox Ventures into First Design Collaborations

Lightbox has established design partnerships with two jewelry companies in an effort to expand the audience for its lab-grown diamonds.

The move is the De Beers-owned lab-grown brand’s first foray into design collaborations, it said Wednesday.

Lightbox will become the exclusive provider of synthetic diamonds to pearl fine-jewelry brand Roseate, which former Tiffany & Co. executives founded in May.

The synthetics maker has also collaborated with the pearl company on a pendant for its Roseate Wands collection, called the Lightbox x Roseate Light Wand, which features white and pink lab-grown diamonds. A portion of the proceeds from the sale of the piece, which retails for $1,600 on its own or $2,000 on a chain, will go to Billion Oyster Project, an organization that restores oyster reefs in New York Harbor through public-education initiatives.

Lightbox will also debut an exclusive eight-piece capsule collection next month on The Future Rocks, a Hong Kong-based online marketplace focused on lab-grown jewelry. Called the Joy Collection, the group will include white, blush-pink and pale-blue lab-grown diamonds in a variety of cuts, including round brilliant, princess and trillion, set into rings, earrings and necklaces. Prices for those items range from $350 to $1,100.

“Roseate and The Future Rocks are incredible creative and commercial partners who offer us the opportunity to continue to develop new product offerings, engage new audiences and expand our presence globally,” said Lightbox CEO Antoine Borde.

Lightbox’s lab-grown diamonds retail in 165 stores throughout the US and Canada, including Nordstrom, Reeds Jewelers and Bloomingdale’s.