RAPAPORT… Ben Bridge Jeweler will return ownership of its 37 freestanding Pandora stores to the Danish company to allow it to increase its focus on its core business.
The Warren Buffett-owned jeweler will transfer the shops, which are located in five US states as well as in British Columbia, Canada, to Pandora in early March, Ben Bridge said Monday. The brand is Pandora’s largest franchisee in North America. The two first partnered on stand-alone stores in 2010, extending an initiative that originally saw Ben Bridge carry Pandora jewelry within its own branded locations.
The move will enable Ben Bridge to place more strategic emphasis on its own branded jewelry collections, and to create more growth opportunities, after 2021 proved to be the most successful year in its 110-year history, the company noted.
“The cornerstone of our business is building customers for life, and that is why we first fell in love with Pandora,” said Ben Bridge CEO Lisa Bridge. “This has been an important and successful chapter in our history, and we know our team will be in excellent hands as a part of the broader Pandora organization. This pivot will give us greater focus and enable us to innovate and grow in new ways.”
Ben Bridge will continue to carry Pandora jewelry in its own stores, it added.
Image: A Ben Bridge store in San Diego, California. (Ben Bridge Jeweler)
WhatsApp
Email
Facebook
Twitter
LinkedIn