Ready to Commit

After launching one new brand in 2018 and another one in 2020 at the start of the pandemic, I’m looking to 2023 as the year our brands reach new heights. Ania Haie and Aurelie Gi have increased business each year since inception, but 2023 will be the year everything comes together. We’re resolving to invest more money in marketing and PR this year than ever before to further that growth. We’re growing our tech capabilities to streamline processes so we are more efficient and accurate. We’re expanding key roles to learn from the knowledge employees from multiple generations bring to our company. It’s part of a resolution to enhance our corporate culture so everyone has a hand in our success for 2023 and beyond. 

Technology presents our society with a myriad of distractions, like social media, and it is important to take time for yourself and for sharing with loved ones. My New Year’s resolution is to limit my phone use, enjoy time with family and friends, and most importantly, spend device-free quality time with my daughter. Previously, I worked nine- to 12-hour days, balancing multiple jewelry stores, an online business and wholesale partnerships. Responding to emails and social media messages, I was engrossed at work at all hours of the day, occasionally even replying in the middle of the night. It is incredibly important to balance life and work. Using the sleep and focus features on my phone, I now limit nonurgent notifications to business hours. For me, 2023 is the year I embrace self-control on my phone and enjoy more of the little things in life.

As I entered 2023, I decided not to make a New Year’s resolution, but to continue on the path of total improvement for myself, family and business. What does this mean? As I improve, I share with everyone in my circle and beyond. I search for ways to improve my health, for instance, and as I improve, I share what I have learned and what has worked for me, leaning into helping others along the way. In my business, we decided to continue to learn early on. We have daily discussions about what is going on. We share the issues and look for solutions together. As one learns, we share so we all learn. Looking for ways to improve us and bring a better experience to our clients. Always tweaking things along the way. I believe we should continue to improve day by day and not wait for a new year to adopt a new plan. Cheers to 2023 and beyond.