
What Do Women Want? Watches of All Kinds
Female collectors are a growing segment of the timepiece market – and they’re not limiting themselves to the traditional “ladies’” models.
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Female collectors are a growing segment of the timepiece market – and they’re not limiting themselves to the traditional “ladies’” models.

To succeed in today’s digital-first retail environment, upstream players have a lot of catching up to do.

Critics have panned the chaos that resulted from the watch line’s hyped-up launch, but the diamond industry can learn a thing or two from its marketing language.

Auction houses, secondhand sellers, and jewelry insurers weigh in on which timepiece brands are the most popular, who’s buying them, and how much they’re paying.