Diamond Retailers, This Is How You Connect With Clients

The game is changing, and those who will thrive are the ones constantly reevaluating how they sell and how they do business.

Working in an industry that supplies the world with beauty, romance and all things sparkly, it can be easy to get caught up in the products we sell at the expense of how we sell. Selling is an art and, as with all things artistic, is not something static but ever-evolving.

As each new generation and trend comes of age, the way we attract, engage and sell to clients has to evolve. Today’s retailers face many challenges. Not only is there ever increasing online competition in a world where everybody expects everything to be available at the click of a button, but millennials and Generation Z are also forcing new rules upon retailers who want to succeed.

This has put pressure on brick-and-mortar retailers to ensure they transcend being mere salespeople to becoming trusted advisers to their clients.

At RDI, it is our mission not only to ensure retailers have the right diamond at the right time, but to empower them to make the sale every time. As part of this commitment, we are delighted to sponsor this Rapaport Special Supplement for the second year in a row, this time focusing on the secrets to sales success.

We believe this is essential reading for both management and sales staff. Indeed, rather than a one-off read, this should form part of your onboarding process for new sales assistants, as well as refresher courses for your sales team as a whole. From understanding the telltale signals of body language to using social media and helping customers make the smart choice, we believe you will find this special supplement adds great value to your sales team’s endeavors.

Remember, the game is changing, and those who will thrive are the ones constantly reevaluating how they sell and how they do business. Make sure you don’t get left behind.