If there is a fandom in the world more powerful than pop idol Taylor Swift’s Swifties, point them out now. This supergroup of consumers has turned its eye to the jewelry world in recent months. Inspired by the lyrics “He was sunshine, I was midnight rain” from the singer’s “Midnight Rain” track, they have been encouraging each other to buy a set of sun and moon stacking rings from Pandora, resulting in the brand nearly selling out of them worldwide.
Word spread through social media, with related TikTok videos amassing millions of views and reigniting an interest in celestial jewelry — not that it had ever really cooled. Suns, stars, moons and planets can have a grounding effect, reminding us of our place in the cosmos. Celestial jewelry “can remind you of your path, and how you are meant to be here right now,” says designer Alice van Cal, whose star-inspired creations launched in Bergdorf Goodman last month.
Some heavenly motifs can also inspire courage and empowerment. Stars in particular “represent achievements and successes, but can also symbolize hope, dreams, or optimism,” says Nouvel Heritage founder and CEO Camille Parruitte McKenna. “We are looking to add positivity into our life, and the star motif, to me, embodies dreams and optimism the most.”
Main image: Model wearing Selim Mouzannar rings from the Istanbul collection in 18-karat gold with various colored gemstones. (Selim Mouzannar)
This article is from the November-December 2023 issue of Rapaport Magazine. View other articles here.