The holidays have a way of making us look backward as much as forward. We think about family traditions, childhood memories and the moments that shaped us. We also think about what we leave behind for our children.
Like many parents, I enjoy giving my kids presents. The problem is that presents are no longer reserved for special occasions. With online shopping and inexpensive products arriving from every corner of the world, it’s easy to buy a new toy, gadget or game with just a few clicks. Packages show up at the door almost every day. Something that once felt extraordinary has quietly become ordinary.
The result is that gifts don’t always carry the same meaning they once did.
When I was growing up, things were different. Birthdays and holidays were the moments you waited for. If you wanted something special, you learned patience. There was no next-day delivery and no endless stream of inexpensive alternatives. The anticipation was part of the experience. You imagined what might be under the wrapping paper for weeks or even months.
I still remember waiting for my green BMX bike. That bicycle wasn’t just another possession. It represented months of dreaming, hoping, and counting down the days until the holidays arrived. When I finally unwrapped it, the excitement was overwhelming. I took care of it because I understood its value. It wasn’t easily replaced, and I knew another gift like it wouldn’t come along anytime soon.
Today, every day can feel a little like Christmas or Hanukkah. Children have access to more than any previous generation, and that’s a wonderful privilege in many ways. But abundance has its own cost. When everything is available all the time, nothing feels quite as special.
I don’t believe the answer is giving less because we care less. It’s the opposite: We should give thoughtfully because we care more.
Part of our responsibility as parents is teaching self-control, restraint and the ability to wait. These aren’t just lessons about presents; they’re lessons about life. The best achievements often require patience. The greatest rewards usually come after hard work and perseverance. Learning to delay gratification builds appreciation in a way instant fulfillment never can.
The holidays remind us that joy isn’t only found in opening the gift. It’s found in the weeks of anticipation beforehand, in imagining what’s to come, in gathering with family and sharing traditions that make the celebration meaningful. Those moments create memories that last far longer than the latest toy.
Perhaps that’s what we should be giving our children most of all: the opportunity to look forward to something. Not because they can’t have it today, but because waiting gives it value.
The same lesson applies far beyond our homes.
Our industry has spent the past few years waiting for better days. Manufacturers, dealers, retailers and miners have all been hoping for stronger demand and healthier prices. Holiday sales have always been one of the clearest indicators of where the diamond and jewelry business is headed, and this year is no exception. We are already beginning to see encouraging signs, with a modest rebound in natural-diamond prices and renewed consumer demand.
When you wait for something, it’s more special. You care for it more. You appreciate it more. The diamond industry has been waiting for its rebound, and when that recovery finally returns in full force, I believe our industry will truly understand just how special it is.
Main image: Rapaport Group CEO Dan Mano. (Orna Gutman Levy)



