Program aims to educate young consumers about mined stones’ positive qualities.
Last year saw highly promotional environment in natural and synthetics, according to CEO Gina Drosos.
RapNet Diamond Index fell in most categories; SI clarities strengthened.
Members of the editorial team pick their favorite pieces from the internet.
Consumers will lay out $6.4 billion on the category, according to a survey.
Jewelers and dealers are waiting for final holiday results before replenishing inventories.
Surging gold price has impacted sales in recent months.
Category up 6.5% following nine months of stagnant growth, according to Mastercard SpendingPulse.
Category will be the biggest by value, ahead of flowers and candy.