Program aims to educate young consumers about mined stones’ positive qualities.
Overall outlay for the holiday will come to some $33.5 billion, according to the NRF.
Last year saw highly promotional environment in natural and synthetics, according to CEO Gina Drosos.
Nicholas Moltke explains why now is the time to launch a brand of diamonds with verified geographical origin.
Figure beat NRF’s original prediction by more than 18 million.
Nearly two-thirds of NRF survey participants said deals are too good to pass up.