Program aims to educate young consumers about mined stones’ positive qualities.
Jeweler also plans to expand lab-grown offering from one to 12 stores in coming year.
Sales up 89% year on year thanks to new collections and strong consumer confidence.
Indian company attributes positive third-quarter sales to festive demand and impactful brand campaigns.
Revenue from jewelry up 41% year on year in third fiscal quarter.
Retailer remains focused on natural.
Rise in gold price supported investment demand during second fiscal quarter.
Company expects to wrap up transfer of majority stake by January 31, 2026.
Early festive season and improved diamond demand also drove increase.
Indian retailer also says diamond business picking up.
Revenue up 21% year on year in fourth fiscal quarter.