High Gold Prices Spur Titan Sales

Sales at India-based jeweler Titan Company increased in the second fiscal quarter amid higher gold prices, improved diamond demand and an early festive season.

Jewelry revenue jumped 19% year on year for the three months that ended September 30, the company reported Tuesday. The rise in gold rates lent itself to higher ticket prices overall, offsetting smaller declines in the number of customers making purchases, Titan explained. Additionally, the festive season, for which consumers generally purchase jewelry, fell in September this year versus October in 2024, meaning more sales occurred within the quarter.

An increase in demand for diamond-studded jewelry also boosted revenue.

“Surging gold prices drove substantial ticket size increases,” the jeweler commented. “The impact of [the same period last year’s] high base due to custom duty reduction was offset by early onset of [the] festive season. Studded jewelry…collectively grew in mid-teens, outpacing plain-gold jewelry growth.”

Sales of watches and wearables rose 12% year on year for the period, as shoppers increased purchasing for the holiday season. This year, that season began on September 22 with Navarati and ends with Dhanteras and Diwali toward the end of October.

Titan — which also operates an eyecare business, among other divisions — opened a net 55 new stores during the period, bringing its total to 3,377 stores.

Image: A Titan-owned Tanishq store in Seattle, Washington. (Titan Company)