Program aims to educate young consumers about mined stones’ positive qualities.
Retailers say they need to sell large volumes to make good money.
Ovals, emeralds, cushions and pears are some of the top alternatives for today’s customers.
Plus: Do natural stones have supernatural qualities?
Jewelers are overpricing synthetics, says Olivia Landau of The Clear Cut.
They have high expectations, little money, and quite a few contradictions. Tempted by lab-grown diamonds’ affordability and sustainability claims, can this generation fall in love with natural diamonds?