Program aims to educate young consumers about mined stones’ positive qualities.
Jeweler expects number of US engagements to be down by low- to mid-single digits in first quarter.
Bridal demand slowed during third fiscal quarter, in line with predictions.
Engagements declined during first half of the year.
Engagements dried up in first fiscal quarter, retailer reports.
Initiative will initially be available in 28 stores before expanding over the summer and fall, Signet noted.
Revenue fell 5% year on year in three months that ended January 28.
Jamie Singleton becomes group president and chief consumer officer.