Program aims to educate young consumers about mined stones’ positive qualities.
Retailers say they need to sell large volumes to make good money.
The threat of lab-grown and the importance of screening will be the focus of a LinkedIn Live with International Gemological Institute (IGI) execs Avi Levy and Steve Rees.
Pear-shaped stone bears forged GIA inscription.
Crystal maker’s targets include Europe, Far East and UAE.
Consumers received unsolicited parcels containing fake Gem-A certificates.
Leadership change to take effect October 1.
Jeni Campagna will also oversee business development in North America.
Indian producer Greenlab quit natural stones five years ago.
India’s Ethereal created the CVD stone in eight months — and has already sold it.
Stones contain sections of both blue and yellow in honor of Ukraine.