De Beers’ Strategy Under the Spotlight

What’s next for the sightholder system?

De Beers Releases 2025 Sight Dates

Miner will hold 10 sales during the year.

De Beers Cuts Prices of Rough Diamonds

Decrease of 10% to 15% is not enough to generate profitability, sightholders argue.

De Beers Introduces 2.0 Version of ‘A Diamond Is Forever’

New holiday campaign revives popular tagline to represent different types of love.

What’s on the New Botswana President’s To-Do List?

Duma Boko’s decisions will have a major bearing on the diamond industry.

De Beers Sends the Market Negative Signs

What the miner’s recent announcements could mean.

De Beers Mulls Further Production Cuts

Continued high levels of inventory in midstream, weak demand and expectations of protracted recovery affect output levels.

Comparing Diamonds to Pepsi, and This Week’s Other News

Members of the editorial team pick their favorite pieces from the internet.

Is Diamond Production on the Decline?

The drop in diamond recoveries is a response to market conditions, but also a reflection of diminishing prospects for viable new mines.

De Beers and Titan Unite to Boost Natural Diamonds in India

Long-term collab between miner and jewelry giant will focus on marketing, consumer outreach, and educating retail staff.

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