Program aims to educate young consumers about mined stones’ positive qualities.
Three-month pause will save money and manage rough-diamond flow into market.
Campaign, aimed at generating sustainable demand, will run through 2030.
Stones above 10.80 carats and fancy-color goods dominated May sales.
Miner is planning to reopen the deposit in 2027.
Unanimous vote extends executive’s term for three years.
Russian miner’s prices have increased by 6% to 9% since start of year.
Mining company is also collaborating with regional leadership on a training program for careers in the industry.
Miner benefited from a weak ruble and cost-cutting.
Fraudsters fabricated opportunities to work with miner in return for money and data, company says.
Company finds 17-carat “Christmas tree ornament” and 2.7-carat “puppy” at Severalmaz site.