Rapaport Launches Diamond Trade’s First Podcast

RAPAPORT… The Rapaport news team has published its first podcast, featuring lively discussions about developments shaping the diamond and jewelry market.




The inaugural episode of In the Loupe went live on Friday under the title “Holiday Cheer.” The 35-minute session explores various marketing campaigns, the Diamond
Producers Association’s latest commercials, and what Meghan Markle’s engagement
ring means for the industry.



It also includes an exclusive interview with
diamond-marketing veteran Sally Morrison, in which she provides insights on how
to communicate with the new generation of consumers, and how she is training to
be a millennial.



“In an era where podcasts have become an essential medium to
distribute insight, analysis and discussion on various topics of import, we at
Rapaport believe the In the Loupe podcast will grow to become a core part of
the media landscape covering the diamond industry,” says John Costello,
Publisher, Rapaport. “The podcast team, under the direction of Sonia Esther
Soltani, will continually strive to ensure In the Loupe quickly becomes an
essential part of how people within the industry keep in touch with important
topics and trends.”




More information on the In the Loupe podcast is available here: lp.diamonds.net/podcast