RAPAPORT… Swarovski has transferred its lab-grown diamond line,
Diama, to its Atelier Swarovski division as part of a restructuring of its
products.
The move comes as part of the company’s efforts to
consolidate all its “created-diamond” jewelry under one brand. The category was
previously part of Swarovski Gemstones, which includes sapphires, rubies, topaz,
smoky quartz and marcasite.
Under the new brand, Diama will offer synthetic-diamond-jewelry
collections beginning at $595.
Swarovski launched Diama — its first lab-grown diamond brand —
in 2016.
Image: The Photographer
Swarovski Consolidates Its Lab-Grown Brands
The Bottom Line
- Swarovski has moved its lab-grown diamond brand Diama to the Atelier Swarovski division.
- The restructuring aims to consolidate all created-diamond jewelry under a single brand.
- Diama, launched in 2016, will offer synthetic diamond jewelry collections starting at $595.
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