WhatsApp
Email
Facebook
Twitter
LinkedIn
Pandora has appointed Berta de Pablos-Barbier as the company’s new CEO, to succeed Alexander Lacik early next year.
Lacik has been the jeweler’s president and CEO for almost seven years, it said last week. He will retire at the March 2026 general meeting, after leading worldwide brands for over 30 years.
De Pablos-Barbier joined the company as chief marketing officer (CMO) in November last year. She has played an important role in positioning Pandora as a complete jewelry brand, a key point in the business’s development plan. Brand awareness has reached record levels, and the product range and marketing approach have been revitalized with innovative ideas.
She brings over 30 years of experience to her new position, having worked at Mars Wrigley as chief growth officer, and as CMO of Lacoste, and president and CEO of LVMH’s champagne brands Moët & Chandon, Dom Perignon and Mercier.
“Together with Alexander Lacik, we brought [de Pablos-Barbier] on board as a possible CEO candidate, and during our search she stood out as the clear number one,” said board chair Peter Ruzicka. “She is a visionary leader with great analytical skills and a perfect mix of experience from top brands across luxury, fashion and fast-moving consumer goods. She is the right person to lead our continued growth, and I am pleased that we can maintain strategic focus and momentum during this smooth and orderly leadership transition.”
Image: Berta de Pablos-Barbier. (Pandora)
