What is the Rapaport team reading? The editors and reporters sat down to pick the content from around the web that’s helped expand their knowledge of the diamond and jewelry industry this week.
Gidon’s Selection: Listen to Diamonds Erupting from Deep Within Earth in Striking Animation
(Live Science)
“It’s time to geek out. How would you like to hear the volcanic eruptions that brought diamonds to the earth’s surface? A new video ingeniously compresses 240 million years of tectonic plate movements and sets the kimberlite eruptions to music. Wild. Crazy. Totally cool.”
Gidon Ben-Zvi
Digital Content Manager
“While the diamond industry focuses on competition from lab-grown, the jewelry brands face a different threat: Their creative design and craftmanship could be jeopardized by big retailers and the fast-fashion industry. That is why this fascinating story caught my eye, and I want to know what comes next.”
Vanina Pikholc
Podcast and Video Producer
Joshua’s Selection: How Robots Are Changing the World of High Jewelry, from Reducing Production Costs to Creating Daring New Designs – but Can AI Ever Replicate the Delicate Touch of a Human Craftsman? (South China Morning Post)
“This article has a lot of what you need to know about robotics in jewelry production. It also addresses the important question of whether machines are capable of the artistry associated with humans.”
Joshua Freedman
Senior Analyst
Taly’s Selection: TikTok, LVMH Work on Plan to Limit Fake Items Sold on the App (Fashion Network)
“I picked this article because it touches on a topic that has truly undermined our industry, and currently has no resolution. Luxury conglomerate LVMH is working with TikTok on a plan to limit the number of counterfeit items sold on the app.”
Taly Cohn
Social Media Manager
Leah’s Selection: Qeelin’s Chinese New Year campaign explores folk culture, earns praise (Jing Daily)
“This story highlights how brands can better appeal to their target market by really knowing their audience and what they care about. Kering jewelry brand Qeelin, popular in China, created a Chinese New Year marketing campaign with a film surrounding one of the not-as-well-known, but more traditional, holiday customs, sparking a cultural discussion on social media and mass approval from its customers.”
Leah Meirovich
News Editor
Main image designed by David Polak.
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