Chow Sang Sang’s sales rose in the third quarter, thanks to continued demand for gold jewelry.
Group revenue increased 3% for the three months that ended September 30, the Hong Kong-based jeweler reported last week. Same-store sales – at branches open at least a year – rose 4% in China and 7% in Hong Kong and Macau.
The mainland market continued to face cautious consumer sentiment, macroeconomic uncertainty and gold price volatility. Despite these challenges, demand for gold jewelry remained positive, with consumers showing a preference for gold jewelry sold by weight, the jeweler added.
Signature collections such as Cultural Blessings and Noir continued to perform well, reflecting their broad appeal, while YUYU and Charme remained key contributors to fixed-price gold-jewelry sales.
Meanwhile, Hong Kong and Macau delivered strong growth, as the group continued to improve its retail network in the region by focusing on store productivity, location quality and brand experience.
During the quarter, Chow Sang Sang closed a net 37 jewelry stores, ending September with a global total of 739. The group upgraded stores in major cities, strengthening its presence in premium shopping destinations. It also opened its third store in Macau and launched its first boutique under the Chow Sang Sang logo in Taipei, Taiwan, featuring exclusive collectible pieces.
Image: A Chow Sang Sang store in Hong Kong. (Shutterstock)
