RAPAPORT… The International Institute of Diamond Grading &
Research (IIDGR) has expanded its grading partnership with Singapore-based Soo
Kee Group into China, the De Beers subsidiary said.
IIDGR, De Beers’ gemological unit, launched the initial
collaboration in February. Under the deal, the laboratory offers consumers its
grading reports for the jeweler’s Lovemarque diamond collection, part of its bridal
brand, Love & Co.
The companies noted a positive response to the original
launch from customers. As a result, they have decided to extend the deal to the
Chinese market following the retailer’s launch of Love & Co. in the country.
Strong bridal demand in China drove Soo Kee to expand its Love
& Co. label into the key market, IIDGR added. The retailer intends to
establish 550 points of sale, including franchised outlets.
De Beers, Soo Kee Extend Grading Deal
The Bottom Line
- IIDGR, De Beers’ gemological unit, expanded its grading collaboration with Singapore’s Soo Kee Group into the Chinese market.
- The partnership provides grading reports for Soo Kee’s Lovemarque diamond collection under the Love & Co. bridal brand.
- Soo Kee plans to open 550 points of sale in China, driven by strong bridal demand and positive customer response.
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