Blue Nile Makes Key Executive Appointments

RAPAPORT… Blue Nile has named three new members of its senior
executive team.



Erin Daley, a marketing veteran of 20 years, will join the
online diamond retailer as chief marketing officer, Blue Nile said in a
statement last week. She was most recently senior vice president and chief
marketing officer at beauty company e.l.f. Cosmetics.


David Fleischman, vice president of global product at online
travel brand Expedia, will take on the role as Blue Nile’s chief product
officer. In addition, Blue Nile has promoted chief revenue officer Jon
Sainsbury to chief strategy officer and international president.


All three executives will report to CEO Jason Goldberger,
who succeeded Harvey Kanter in the top role in June.


“We’re excited for the deep experience in online retail and
consumer engagement that Erin and David bring, and that Jon will continue to
play a key role in the next phase of the company,” Goldberger said.


An investor group comprising Bain Capital Private Equity,
Bow Street and Adama Partners bought Blue Nile in February for about $500
million.